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Our Mission: Know, track and service all New Holland machines throughout the world, through our Dealers and Partners, to maximize Customers' businesses and enhance New Holland success.

Our goal is to provide support services for all of the New Holland products, to maximize your machine’s profitability and your satisfaction.

Customer Satisfaction Improvement Projects:

  • Benchmarking competitive Product Support functions with FGA/Iveco to share experiences and know-how.
  • Benchmarking Product Support performances with the Industry, developing best in class strategies and solutions.
  • Improving and enhancing ASIST™ (link a Contact and Knowledge mgmt), which gives your New Holland Dealer access to a world-wide data bank which provides immediate diagnosis of a failure and proposes the quickest solution to solve the problem. · Set up Service Dealer Standard to be able to service your machines even more professionally.

Technical Service: New Holland has four Technical Service centres (Europe, International Regions, North America and Latin America) that are responsible for strengthening New Holland Dealer Network, utilizing service support processes and to empower them with knowledge through technical training and ASIST, creating autonomy and increasing their ability to service your machine.

Parts & Service Platforms: They represent the Customers and the Dealers by addressing requests from the field that need Engineering, Manufacturing or Supplier input to be met. They also provide a 2nd level support to your Dealer through ASIST™.