New Holland Opens A New Customer Centre

New Holland Celebrates British Agricultural Manufacturing at the Opening of It's New Customer Centre


New Holland has unveiled its new Customer Centre – cementing its commitment to the UK’s agricultural manufacturing industry.

The company’s headquarters in Basildon, Essex, has been firmly rooted at the centre of British tractor manufacturing and agriculture since it was first opened in 1964, and remains the only agricultural tractor plant in the UK today. The plant was recently awarded the World Class Manufacturing Award and the Manufacturing in Action Award at this year’s British Manufacturer of the Year Awards 2011 event. It was also a runner up for the most prestigious prize of the evening: the Manufacturer of the Year Award.

Every year, New Holland welcomes more than 2,000 visitors to Basildon and the new Customer Centre will provide a bespoke facility to gain a first-hand New Holland experience. Covering about 600 square metres, it features a state-of-the-art auditorium, a display T7 tractor and merchandise shop. All visits also include an audio tour of the plant.

New Holland’s NZ Operations Manager, Kyle Baxter, said: "We are understandably very proud of our Built in Britain credentials and we export 85 percent of our award-winning tractors to over 120 countries worldwide from Basildon, of which New Zealand is a major receiver of the product from the Basildon plant.

As a business, we are committed to continuing to support the agricultural industry, specifically its growth and development, with cutting edge products and an extensive dealer network.”

During the event, Carlo Lambro, New Holland’s European Vice President, explained that New Holland’s plant in Basildon remains essential to New Holland’s wider European & Global success.

"New Holland’s reputation as a leader in innovative agricultural manufacturing continues to be strengthened by our plant in Basildon,” he said. "The plant, which produces the award-winning T6 and T7 tractor models, remains integral to our continued development both here and across the Global market.”

As well as having the chance to look around the new centre, delegates also toured the plant to see for themselves world-class manufacturing in action.

Fact File:

  • The plant employs more than 1,000 staff
  • 484 tractors produced every week
  • 600 tonnes of material are used each day
  • Over 1.6 million tractors have been built since 1964.