SideWinder II Armrest Wins AE50 and Good Design Awards

SideWinder™ II Armrest Wins AE50 and Good Design™ Awards


New Holland’s SideWinder™ II armrest, available on the multi award-winning T6000 Series and T7000 Series tractor ranges, was once again recognized as an industry benchmark for innovative design, having already received the prestigious ‘Golden Tractor for the Design 2010’™ award at Agritechnica 2009, Europe’s most important agricultural trade fair held in Germany. It recently also won an AE50 Award and a GOOD DESIGN™ award. The SideWinder™ II armrest will be also be available on the redesigned T8000 Series and T9000 Series tractors, scheduled to be released in 2011.

AE50 Awards are given by the American Society of Agricultural and Biological Engineers (ASABE) for the most innovative product ideas to enter the market in 2009. Only 50 products are chosen for the award each year. In addition to the SideWinder™ II armrest, six other New Holland products were also recognised with AE50 Awards.

The GOOD DESIGN™ award, not in its 59th year, is considered as the oldest and most widely recognised program for design excellence worldwide. Designs from 48 countries were submitted for this year’s program in categories ranging from electronics to furniture and medicine.

Inspired by the award-winning controls of the FR9000 Series self-propelled forage harvester and the CR9090 combine, all major functions are immediately accessible on the CommandGrip™ control lever such as the control direction selection, the speed programming and adjustment, the IntelliSteer™ auto-guidance, among a host of other features.

Operators also benefit from the IntelliView™ III touchscreen display. This is the first monitor on the market that integrates tractor and implement controls, putting all of the information at the operator’s fingertips to improve productivity and reduce operator fatigue. The SideWinder™ II was also the recipient of one of the sought after AE50 Awards as well as one of the Spanish FIMA show awards.